Marketing Management

What is it like to be a marketing manager? In this Career Q&A video interview, Ben Plantan talks about his career path, what he does on the job, and the keys to success in marketing. He also offers candid advice on breaking into the profession as well as insight into the industry’s biggest challenges and how the field may change in the next ten years.

No one, it seems, is immune to the power of branding. Not even Alex Riley, host of this enlightening three-part series, can mount a meaningful resistance to advertising and endorsement hype, no matter how hard he tries. With help from marketing specialists and brain scientists, Riley sets out to discover why we buy, trust, and even idolize popular brands. Each episode examines a specific sector of the global economy (technology, fashion, or food) as it winds its way through a pantheon of corporate titans slugging it out for the favor of mere mortals. An excellent primer in real-world marketing strategy as well as theoretical aspects of marketing psychology. Contains some mature content. A BBC Production. 3-part series, 52 minutes each.

Students of management and marketing will find an excellent resource in this three-part ABC News series, which focuses on a trio of high-profile corporate leaders. Whether discussing the venerable traditions of American business or the need for street smarts and hard-sell grit, each entrepreneur reveals key strategies, beliefs, and personality traits in a revealing interview. Concise program lengths mean that each episode is a convenient discussion launcher. 3-part series, 11-14 minutes each.