Account-Based Marketing for Dummies by Sangram VajreGrow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book." --David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." --Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." --Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." --Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." --Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '...for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." --Scott Vaughan, CMO, Integrate
Call Number: HF 5415.122 .V35 2016 (Waycross)
Publication Date: 2016-04-25
The Customer of the Future by Blake MorganWith emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increasing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!
Call Number: HF 5415.5 .M6638 2019 (Golden Isles)
Publication Date: 2019-10-29
Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence by Jason MilesThe authoritative guide to marketing on Instagram--today's hottest social media platform--updated with new marketing methods and case studies. Instagram is hot! The social media platform is growing quickly while other social sites are in decline. But it's not just users that are flocking to the site, marketers are loving it too. Providing A-to-Z advice from leading Instagram marketing experts, this revised edition of Instagram Power walks you through the steps of setting up an account, implementing proven monetization strategies, and integrating Instagram into a complete marketing strategy. With 15 new chapter subsections and revisions throughout, it shows how to leverage all the new features, such as Insights, InstagramTV, Shoppable Posts, Stories, and Instagram Ads. If you take marketing seriously, you need to take the world's most popular photo-sharing app seriously. This is your one-stop guide to Instagram marketing success.
Event Planning: Management and Marketing for Successful Events by Alex GenadinikIn this book you will learn how to put on a successful event series that can generate revenue, and become either your main business, or generate leads and exposure to your main business.In this book I walk you through event planning and management fundamentals, and then explain how you can get significant growth in attendance.By the end of this event marketing and management book you will understand the best ways to make money from your events, and how to grow attendance.I welcome you to get this book, and I look forward to helping you create the best event series possible.Latest books update: May 2016In the latest update of this event marketing book I added more information on event marketing. You will now learn the event marketing that you can do to boost attendance before the event, event marketing you can do during the event to create buzz around your event on social media as it is happening, and strategies you can implement after the event to ensure that the people who attended are happiest, and are most likely to attend your upcoming events. Plus there are email marketing strategies you can implement to ensure that with every event you put on, your own email list grows larger and larger.The latest version of the book an event management checklist to help you make your events more organized, and have better promotion.What is covered in this event marketing and management book? Event marketing - I want your events to grow, so event marketing has the biggest focus in this event marketing book. Event planning - proper event planning is important for your overall event success. This is why you need to have a solid plan for what to do before, during and after the events, and I'll cover that in this event marketing, planning and management book. Event management - your events will be much more likely grow and be successful if you manage them well, and new people come back and invite friends. So your events must be very high quality. This is why event management is extremely important, and I'll cover how to make your events run smoothly so that your attendees are happy. Who this event marketing and event management book is ideally for Business owners who want a new way to promote their business and convert event attendees into clients Business owners who are looking for a new revenue stream for their business People starting an event series or a single event, who need to know how to run events, and how to promote events If you are experienced in the event industry: this event marketing book might not be ideal for you, BUT you might still find a lot of tidbits that might help you do better, and promote more effectively. Hobby and interest group meetings Business events Festivals and music shows Small concerts and entertainment events Technology events with speakers Outdoor events as for hiking groups for example Get more people for your city tours for city guides Conference events (small conferences) Charity events Fundraisers Meetups Get the book now, learn how to manage and promote events, and take the first step to creating your own successful events today!
100+ Management Models: How to Understand and Apply the World's Most Powerful Business Tools by Fons Trompenaars; Piet Hein CoeberghThe one-stop resource to 100+ powerful management methods 100+ Management Models offers a quick overview of the key features and potential applications of each of the most important models in nine different categories: sustainability, innovation, strategy, diversity, customers, human resources, benchmarking, leadership, and implementation. Each section concludes with a summary of the key dilemmas that tend to emerge from the particular function, along with analysis of potential solutions. Fons Trompenaars is a world expert on international management and the author of the global bestseller Riding the Waves of Culture. He is a recipient of the International Professional Practice Area Research Award by the American Society for Training and Development (ASTD). Piet Hein Coebergh is an expert in formulating and communicating corporate strategy. He is a lecturer at the University of Applied Sciences, Leiden, and managing consultant at Coebergh Communications & PR.
How to Write a Business Plan by Mike P. McKeeverStep-by-step advice on preparing a business plan You need a sound business plan to start a business or raise money to expand an existing one. For over 30 years, How to Write a Business Plan has helped fledgling entrepreneurs--from small service businesses and retailers to large manufacturing firms--write winning plans and get needed financing. This bestselling book contains clear step-by-step instructions and forms to put together a convincing business plan with realistic financial projections, effective marketing strategies, and overall business goals. You'll learn how to: figure out if your business idea will make money determine and forecast cash flow create profit and loss forecasts prepare marketing and personnel plans find potential sources of financing, and present your well-organized plan to lenders and other backers, and learn about best practices for raising money, from SBA loans to equity crowdfunding.