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Marketing, Sales & Services
Source: What is Marketing? (Video Education America, 2009). Available in Films on Demand in GALILEO.
“What Is Marketing?” Films Media Group, 2009, digital.films.com/PortalPlaylists.aspx?wID=237536&xtid=129319.
Accessed 4 Mar. 2019.
View transcript for " What is Marketing" found here.
“Marketing, Sales & Service.” Films Media Group, 2007, digital.films.com/PortalPlaylists.aspx?wID=237536&xtid=34898.
Accessed 4 Mar. 2019.View transcript for "Marketing, Sales & Service" found here.
Secrets of the Superbrands Series
No one, it seems, is immune to the power of branding. Not even Alex Riley, host of this enlightening three-part series, can mount a meaningful resistance to advertising and endorsement hype, no matter how hard he tries. With help from marketing specialists and brain scientists, Riley sets out to discover why we buy, trust, and even idolize popular brands. Each episode examines a specific sector of the global economy (technology, fashion, or food) as it winds its way through a pantheon of corporate titans slugging it out for the favor of mere mortals. An excellent primer in real-world marketing strategy as well as theoretical aspects of marketing psychology. Contains some mature content. A BBC Production. 3-part series, 52 minutes each.
The Pitchman, the People Person, and the Peddler: CEO Case Studies Series
Students of management and marketing will find an excellent resource in this three-part ABC News series, which focuses on a trio of high-profile corporate leaders. Whether discussing the venerable traditions of American business or the need for street smarts and hard-sell grit, each entrepreneur reveals key strategies, beliefs, and personality traits in a revealing interview. Concise program lengths mean that each episode is a convenient discussion launcher. 3-part series, 11-14 minutes each.